Douyin (Chinese version of TikTok)Praise the Song
For Douyin's 'Praise the Song' Season 2, I integrated the logic of short-form video, vertical-screen aesthetics, and real-time interactivity into a grand stage design, cleverly crafting the main entrance as a transformation of the iconic Douyin/TikTok logo.
Project
Douyin (Chinese version of TikTok)Praise the Song
Client
Douyin & ZheJiang TV
Role
Stage designer
About
The Architecture of a Live Media Stream
The core challenge of 'Praise the Song' is to translate the logic of music virality on Douyin (TikTok) into a live experience. My solution was to architect the stage itself as a massive, real-time "live feed." At its heart were arrays of mobile, giant vertical LED screens simulating the platform's content stream, enveloping the artist in a flowing "digital canyon." A key branding touchpoint was the main entrance, which I designed as a clever, abstract transformation of the iconic Douyin/TikTok logo, establishing the show's visual DNA from the moment an artist stepped out. I designed the surrounding 100-voter panel as a "data matrix," where their "likes" were instantly converted into visible energy flows via a linked lighting system.
